Scott W. Farley has more than 25 years of leadership experience building and running mortgage banking branches. An accomplished corporate strategist and marketer, his vision and expertise in business performance have driven notable enterprise growth in the retail, wholesale, builder and direct to the consumer sectors. He has written numerous real estate and relevant mortgage marketplace articles that have been featured in the Honolulu Advertiser, Honolulu Star Bulletin, as well as other business media. Farley is responsible for driving many of the company’s strategic initiatives in addition to the operational oversight.
Offering a rare blend of creative and operational strengths, Farley has achieved exciting company and branch turnarounds and is recognized for his success in growing sales and profits. His strategic approach to building a business is reflected most recently in his work as Regional Manager of American Bancorp, a division of Colorado Federal Savings Bank, and previously as Retail Manager for Charter Funding of Hawaii. His turnaround capability is highlighted by his accomplishments as Assistant Vice President and Branch Manager of the Hammond Company, the Mortgage Bankers where he led a distressed branch to record profitability through brand revitalization that included major shifts in brand strategy, operations, product delivery, marketing communications, and as lead lender for Schuler Homes of Hawaii.
Farley’s exceptional track record of business improvement is based on his philosophy of total enterprise engagement in change. He is known for his ability to quickly identify and diagnose sales and growth impediments that go far beyond marketing, working with companies to refine their organizational structure, product lines, sourcing, sales channels, market position, as well as general advertising.
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